Can Choosing Happiness be the same as Customer Service?
Sunday, September 16th, 2007A new friend I have made at Pat O’Bryan’s YiPE-U, That’s Your Portable Empire University, recently wrote an excellent article on her blog about choosing Happiness. You can read it here: Choose Happiness. Her article really got me thinking about Customer Service and how there really is a lesson in just about every encounter. Since Customer Service is really only about the connections we make with our customers and clients. Your success is based upon how you choose to respond. If you go into the encounter thinking UGH! That’s what your customer will feel and they will return that same energy. In Susan’s article she talks about the health food store she owns called Hopes Harvest. She says “I am most happy when I’m doing creative work that inspires others. It happens at my store every day with the customers I encounter…..” She sees her customers as “super fun and quite the gift” Because that is what she focuses on, that’s what she attracts. It’s an energy exchange. A customer will respond to you in the manner in which you approach them.
The other important take away is where she talks about the network marketing group that convinced her to buy in by treating her as if she was “cool.” This allowed her to feel cool as well. Once again, this is how they approached her as a prospect. Where they failed her, and themselves by the way, is once she opened her wallet and paid her money; they were gone. She received no response to her repeated requests for information. Of course this changed Susan’s feelings immediately.
Unfortunately many internet marketers unknowingly make this same mistake because they were told this by someone else who has gone before them. This is the sort of thing that happens when you completely automate your customer service. Treating your customers as if they are gold is essential to your business because they ARE your business. Without them who would buy your products?
Pat O’Bryan gets this. He looks at things a lot different. He really gets what his customers want. That’s why Your Portable Empire University has a unique energy about it. He makes sure that you feel like you can succeed and he has surrounded himself with people who also give off this same energy. He cares about the success of those he teaches. Whether it be through his newly released book “Your Portable Empire” or through the University he created. He has also created a unique space in the virtual world Second Life. He is there off and on interacting and answering any questions you pose to him. He has made himself accessible to his customers and those who are thinking of becoming customers. How cool is that?!
I’d like to leave you with this to think about:
How do you make your prospective customers feel in order to get them to buy?
More importantly, how do you make them feel once they do buy?
Remember it’s all in what you do and how that has made them feel.
I would love it if you would leave me a comment. You will need to register but it’s free and I would love to hear what you think! 
If there is anything I can do to help, let me know.
After all, That’s what I do…
Becky
